Davon Holmes
PhD Candidate in Marketing
Georgia State University
I am a PhD Candidate in Marketing at Georgia State University, J. Mack Robinson College of Business.
​
My research delves into the intersection of AI in Advertising, Digital Innovation, Virtual Influencers, and Authenticity—unpacking what drives choices and connections in today’s dynamic marketplace.
Whether it’s exploring the impact of virtual influencers or the nuances of authenticity in consumer behavior, my work aims to generate actionable insights that bridge the gap between theory and practice.
​
I teach Marketing Management to undergraduate students at Georgia State University.
Manuscripts Under Review & Selected Working Papers
Barbara Duffek*, Davon Holmes* and Naveen Donthu “The Role of Visual Realism, Integrity, and Brand Ownership in Virtual Influencer Authenticity.” Status: Under review
​
*equal authorship. Authors listed in alphabetical order.
Davon Holmes, Naveen Donthu, and Lane Fronczek “Virtual Influencers and Me". Status: Data collection in progress
Priscilla Peña*, Davon Holmes*, and Seth Ketron* “Virtual Influencer Authenticity in Activism Campaigns: The Role of Activism Duration and Visual Style". Status: Under review
​
*equal authorship. Authors listed in randomized order
​
Khalia Jenkins, Abigail Torres, and Davon Holmes “Tipping in Online Delivery Platforms” Status: Data collection in progress